Casey Chipman
Merchant Experience Manager - Canada @Sezzle
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WORK HISTORY
Merchant Experience Manager - Canada @Sezzle
Winnipeg, MB, CA
As a key member of Sezzle’s Canadian Merchant Experience team, I manage a high-impact portfolio of eCommerce merchants processing over $150M annually in transaction volume. My role bridges strategic partnership development, brand performance optimization, and cross-functional execution to drive revenue growth and enhance merchant satisfaction.Key Accomplishments:•Strategic Merchant Management: Own and grow a book of business exceeding $150M/year in total transactions, building trusted relationships with leading Canadian retailers.•Partnership Negotiations: Successfully led and closed several multi-year partnership agreements, securing long-term value for Sezzle and our merchants.•Performance Optimization: Spearhead initiatives to improve merchant performance on the Sezzle network, including day-to-day operations and programmatic enhancements.•SEO & Traffic Growth: Drove a 30% increase in engagement across my merchant portfolio by optimizing SEO on Sezzle’s store directory and improving discoverability.•Team Leadership & Development: Manage and support team members by providing strategic guidance, clear direction, and professional development opportunities. Foster a collaborative environment focused on growth, accountability, and performance excellence.•Co-Marketing Initiatives: Collaborated with top-tier eCommerce partners to plan and execute joint marketing campaigns, driving new customer acquisition and increased sales.•Media & Placement Sales: Partnered with merchants to identify and sell high-impact in-app and digital marketing placements, expanding their presence in the Sezzle ecosystem.•Data-Driven Insights: Built and maintained custom reporting dashboards to monitor performance, uncover growth opportunities, and proactively mitigate platform churn risks.
EDUCATION
RRC Polytech
Post Graduate Diploma 3D Computer Graphics, Lighting and Rendering
RRC Polytech
Diploma in Digital Media Design, Digital Media and 3D Computer Graphics
ABOUT CASEY CHIPMAN
Working in Strategic Partnerships at Sezzle, I help large Canadian eCommerce merchants grow through a mix of relationship-driven strategy, performance optimization, and collaborative execution. As a trusted partner to top retailers, I focus on driving meaningful outcomes—like increased customer acquisition, stronger transaction volume, and elevated brand visibility—within the Sezzle ecosystem. I bring a strategic mindset and results-oriented approach to everything I do, whether I’m negotiating long-term agreements, optimizing marketing placements, or unlocking insights through data. My ability to balance high-level vision with operational follow-through is what allows me to consistently deliver value in dynamic, fast-paced environments. Core strengths include: 🤝 Relationship Management: Building trust and long-term value with high-profile merchant partners 🧠 Strategic Thinking: Aligning partnership goals with measurable outcomes ⏱ Time & Project Management: Executing with focus and efficiency across a complex book of business Performance Marketing & Optimization: Driving engagement and visibility through SEO, merchandising, and co-marketing initiatives Analytical Rigor: Leveraging data to uncover trends, mitigate risk, and identify growth opportunities Team Collaboration & Leadership: Supporting the growth of peers and fostering a culture of shared success I\'m passionate about helping brands unlock their potential and deliver outstanding consumer experiences through thoughtful, scalable partnership strategies.
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