Casey Burson Byrus
COO & Marketing Strategist @Byrus Signature Touch
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WORK HISTORY
COO & Marketing Strategist @Byrus Signature Touch
Fort Myers, FL, US
As the Chief Operating Officer at Byrus Signature Touch, my focus is on optimizing team performance and enhancing company-wide processes. Upon joining full-time, I initiated a comprehensive analysis of our operations, leading to the establishment of strategic frameworks for growth. One of the pivotal outcomes was the inception of our trim division, which involved developing systems, processes, and scripts to streamline operations.In addition to spearheading our expansion, I played a central role in cultivating relationships with local contractors, laying the foundation for the trim division\'s success. Furthermore, I designed and implemented onboarding processes for trim carpenters, ensuring a seamless integration into our workforce.Collaboration is central to my approach, and I actively engage with the team to align operational strategies with our marketing initiatives. This includes involvement in the execution of social media ad campaigns, website development, and targeted email campaigns aimed at enhancing customer engagement and driving conversions.Since my tenure, our company has witnessed significant growth, with sales in the luxury department increasing by 56%. We are on track to meet our ambitious targets for 2024, with quarter 1 results showing a 8% ahead-of-schedule progress. Similarly, our trim department has seen remarkable growth, with sales up by 73% compared to the previous year.As a key member of the executive team, I contribute to decision-making processes aimed at steering the company towards continued success and expansion. My role encompasses a blend of operational, leadership, and marketing expertise.
EDUCATION
Florida SouthWestern State College
Associate’s Degree, English Literature
Florida Gulf Coast University
Bachelor of Arts (B.A.), Communication with track in Public Relations
ABOUT CASEY BURSON BYRUS
I got my start in business long before I ever had a title. As a kid, our home phone doubled as the business line for my dad’s company. So I learned customer service, message-taking, and call routing before I hit double digits.While I once dreamed of becoming a journalist, my path led me toward communications, marketing, and operations leadership. I graduated Cum Laude from FGCU with a BA in Communications (Public Relations track), along with minors in Interdisciplinary Studies and Literature. That mix of storytelling and strategy still shapes how I lead today.Over the years, I’ve helped companies grow with intention, leading operations, marketing, and customer experience initiatives across industries from law to luxury services. I’ve implemented EOS, designed scalable systems, and coached leadership teams through transformation. Whether launching a new division, improving retention, or streamlining workflows, I thrive on turning challenges into well-oiled solutions.I work best at the intersection of systems and people. Whether I’m setting up automation, building dashboards, mapping customer journeys, finding the gaps, or helping teams make sense of their KPIs, I love helping businesses become both more efficient and more human.I’m fluent in tools like HubSpot, WordPress, Kajabi, Marketing 360, and MailChimp. However, what really lights me up is connecting the dots between business goals, operational processes, and the customer experience.I’ve been called “the queen of figure-it-out,” and I take that as high praise. When I’m not solving business puzzles, you’ll find me with my favorite people, chasing joy, coffee in hand.
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