Casey Buzzell Pfalzer
Brand & Integrated Marketing Leader I Commercial GM I Consumer & Tech I Ex-Wayfair
- Role
- Head of Global Promotions at Wayfair
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Casey Buzzell Pfalzer
Customer focused marketing leader and commercial GM with a proven track record of delivering substantial revenue growth and lasting brand impact across consumer and B2B brands. Expert at mobilizing cross-functional teams against large, complex initiatives to meet critical business goals. Strategic thinker with a deep understanding of consumer insights, brand strategy, campaign planning, marketing channel and media mix, tech planning and UX, P&L management, and supplier partnerships. Experience leading large, multi level teams with a focus on scaling output through AI solutions.
Experience
Head of Global Promotions
Dec 2023 — Present
Education
Boston College
Marketing and Business Management
2008 — 2012
Boston College
Bachelor of Science, Marketing/Marketing Management, General
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