Casey Bass
Product Manager @Salesforce
Signup · Get unlimited contacts
WORK HISTORY
Product Manager @Salesforce
Partnered with international Sales and Marketing teams to develop products for improved lead generation and customer profile building.· Led product discovery across 23 international regions leveraging analytics, market analysis, stakeholder insights and user testing to develop flexible lead generation, event registration, transaction messaging products to support 1M form completions.· Developed a user-facing contact hub as a replacement for a legacy feedback and CX tool, reducing leakage of 4,800 time sensitive product and service inquiries from customers and prospects annually.· Partnered with 7+ cross-disciplinary agile teams to launch product MLPs, A/B test against key performance indicators, then roll out internationally.· Reduced the cost of form management by moving to flexible products with standard components shared across all countries and regions, thus allowing for the deprecation of 100+ bespoke lead generation tools.· Integrated lead gen products into profile-building services, increasing the quality of data used for nurturing leads and decreasing the time spent filling out forms by 50%.
EDUCATION
University of New Orleans
Bachelor of General Studies, Public Health Education and Promotion
University of New Orleans
Bachelor of Arts, Health Promotions
Louisiana State University
Fine/Studio Arts, General
Portland State University
Certificate, Project Management
Portland State University
Master of Business Administration
SKILLS
ABOUT CASEY BASS
Program Strategy and Management, Product Management, Team Leadership, Service & Delivery Modeling, Account Development and Management, Solution Architecture, Reporting, Content Management, Product Marketing, Agile Methodology, Mobile
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.