Casey Adcock
Head of Web & Digital Operations | Building Scalable Web Systems for Technical Companies
- Role
- Head of Web and Digital Ops at Circle
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Casey Adcock
Websites used to be simple. Today, they\'re complex digital ecosystems that support…
Experience
Head of Web and Digital Ops
Mar 2025 — Present · New York, NY, US
Architected enterprise web platforms (Circle.com, USDC.com) serving 2M+ users with Webflow CMS, component libraries, multi-language localization, and SOC 2 compliance frameworks• Drove IPO readiness by establishing SEC-compliant infrastructure, real-time content governance, and investor relations digital assets under regulatory scrutiny—supporting $2B+ valuation• Led cross-functional execution for Genius Act compliance, orchestrating homepage redesigns, regulatory messaging, and stakeholder alignment across 15+ departments during critical milestones• Engineered scalable CMS architecture reducing custom development by 70% and accelerating launches 40% through reusable components and automated deployment pipelines• Optimized conversion funnels with A/B testing and analytics, cutting localization costs 50% via Smartling API while improving performance metrics across global markets• Accelerated go-to-market velocity implementing agile workflows, requirements automation, and QA protocols—reducing delivery time 40% while maintaining 99.9% uptime SLA• Established web governance framework with cross-team accountability and burnout prevention protocols, improving productivity and reducing technical debt• Implemented martech stack (GTM, OneTrust, GA4) enabling data-driven optimization for product launches and compliance campaigns• Managed multi-role execution as developer, architect, product lead, and QA coordinator—balancing technical delivery with platform reliability
Education
University of Miami
Bachelor of Science - BS
2013 — 2015
Ransom Everglades School
Diploma
2006 — 2010
Florida International University
Master's degree
2021 — 2022
Skills
- Css
- Blogging
- Research
- Wordpress
- Microsoft Office
- Sales
- Spanish
- Social Networking
- Social Media Marketing
- Quickbooks
- Customer Service
- Writing
- Editing
- Critical Thinking
- Newsletters
- Organizational Effectiveness
- Press Releases
- Public Speaking
- Event Planning
- Social Media
- Creative Writing
- Team Building
- Copywriting
- Journalism
- Microsoft Word
- Copy Editing
- Marketing
- Public Relations
- Media Relations
- Teamwork
- Ap Style
- Time Management
- Html5
- Powerpoint
- Microsoft Excel
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