Casey Adams
Passionate about delivering results with joy, enhancing client and team experiences, and learning every step of the way.
- Role
- VP of Client Services at Herrmann Global
- Location
- Lander, WY, US
- LinkedIn followers
- 500 followers
About Casey Adams
Experienced client services and communications leader dedicated to empowering teams, fostering collaboration, and promoting curiosity and growth. Currently serving as VP of Client Services at Herrmann Global, I lead cross-departmental efforts, oversee contract management, contribute to contract deliverables such as research reports and long- and short-form content, and optimize internal systems to ensure outstanding client delivery and success.With a background in destination marketing, PR, writing, and journalism, I thrive on providing servant-style leadership, managing complex projects, and creating impactful content. I believe in nurturing a positive, growth-oriented environment where curiosity drives learning and team members feel empowered to excel.Passionate about delivering results with joy, enhancing client and team experiences, and learning every step of the way.
Experience
VP of Client Services
Apr 2022 — Present · Lander, WY, US
Herrmann Global is a tourism marketing agency that uses authentic storytelling and the latest digital marketing strategies to create cost-effective and authentic campaigns for tourism brands. We have two distinct brands—Visit USA Parks and Untraveled—through which we create content that fuels wanderlust, encourages sustainable visitation, and empowers destinations. I oversee those campaigns from initiation to renewal.I lead the Client Services Department in client-facing communications, project management, strategy, and cross-departmental coordination. In this role, I oversee an increasingly diverse portfolio of over 120 annual clients around the world- Develop detailed project plans to set multiple departments’ staff and third-party contractors up for success in contract execution- Anticipate and manage risk on service types and individual campaigns- Personally manage numerous accounts from onboarding to renewal, relentlessly exceeding client expectations in service and campaign KPIs- Facilitate silo-spanning across global operations to streamline delivery- Address client and staff needs proactively and creatively- Empower team growth in skills, knowledge, and confidence to support client and staff retention- Contribute services and coverage for multiple departments, including content creation, PR and B2B communications, research, and client presentations- Calmly provide change leadership to staff and clients through startup, growth, COVID, service expansion, “revenge travel,” AI, global sentiment shifts, etc- Compile and make recommendations based on monthly leadership-level reports.
Education
Duke University
B.A., English and Policy Journalism & Media Studies
2005 — 2009
NOLS
Wind River Wilderness
Duke University
Duke Paralegal Certificate Program, Legal Assistant/Paralegal
2016 — 2016
New York University
NYU in Prague, Journalism
2007 — 2008
Skills
- Leadership
- Newspapers
- Editing
- Writing
- Nonprofits
- Strategic Communications
- News Writing
- Magazines
- Public Relations
- Blogging
- Press Releases
- Backpacking
- Copy Editing
- Copywriting
- Journalism
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