Magdalene Casandra Francis
Lead Analyst @American Red Cross
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WORK HISTORY
Lead Analyst @American Red Cross
EDUCATION
St. Francis College for Women
Bachelors in Commerce (Hons), Major in Finance
The University of Texas at Dallas
Master of Science - MS, Business Analytics
ABOUT MAGDALENE CASANDRA FRANCIS
I’m Casandra, a UX/UI Strategist and Creative Project Manager passionate about designing AI-powered, data-informed digital solutions in health, wellness, and education.My journey started in data strategy, where I built predictive models, automated workflows, and developed dashboards that helped teams make smarter decisions. Over time, I realized I didn’t just want to analyze how systems worked, I wanted to design better ones.Today, I blend my background in data analytics, human-centered design, and purpose-led innovation to create digital experiences that are both intelligent and intuitive. From building personalized onboarding flows to boosting user retention through predictive insights, I design with empathy, evidence, and intention.I thrive at the intersection of design, data, and impact, and I’m especially passionate about solutions that empower students, support public health, and serve underserved communities. What I Bring- Human-centered design grounded in data- Agile thinking and a growth mindset- Hands-on expertise in Figma, Power BI, SQL, Python, and Salesforce- A storytelling voice through my content platform, CallMeCasandra, where I mentor international studentsLet’s build digital experiences that don’t just work but truly make a difference.
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