Caryn Hodgson

About Caryn Hodgson

I am a Senior Employer Brand Manager at Macquarie Group, a global financial services organization with Australian heritage and a purpose of empowering people to innovate and invest for a better future. I have over 10 years of experience in crafting and executing integrated employer brand campaigns within the financial services industry.My core competencies include brand management, recruitment marketing, social media, and advertising. I leverage these skills to amplify the story of why Macquarie is a great place to work, attract and engage top talent, and showcase our diverse and inclusive culture and values. I am passionate about creating impactful and authentic employer brand experiences that resonate with our target audiences and align with our business goals and strategy.

Experience

1. Senior Employer Brand Manager, Americas and Emea

   Macquarie Group

   Nov 2021 — Present · New York, NY, US

   At Macquarie, we empower people to innovate and invest for a better future. We are a global financial services organization with Australian heritage, operating in 33 markets. To find out more, visit us at

Education

• Montclair State University

  BA, English

  1999

Skills

• Event Planning
• Financial Services
• Digital Marketing
• College Recruiting
• Attraction Strategies
• Graduate Recruitment
• Marketing
• Marketing Communications
• Career Site Development
• Event Management
• Digital Strategy
• Employee Engagement
• Marketing Strategy
• Media Planning
• Recruitment Marketing
• Talent Acquisition
• Social Media
• Social Networking
• Online Advertising
• Employer Branding
• Brand Development
• Web Analytics
• Integrated Marketing
• Direct Marketing
• Corporate Branding
• Copywriting
• Strategy
• Advertising
• Online Marketing
• Website Development
• Market Research
• Social Media Marketing
• Vendor Management
• Email Marketing
• Talent Management
• Recruiting
• Recruitment Advertising
• Ppc
• Management
• Analytics