Caryn Weingarten
Executive Consultant @Warner Bros. Entertainment
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WORK HISTORY
Executive Consultant @Warner Bros. Entertainment
Los Angeles, CA, US
Operate as a strategic advisor and essential member of the leadership team at “The Ellen DeGeneres Show,” working alongside the Executive Producers and Telepictures / WB executives on every aspect of the daytime show• Supervise creative/concepts, photo shoots, creative assets, ads, promos, and social media for Warners Marketing and affiliate relations• Serve as publicist for both Ellen’s personal brand and the “Ellen” show, securing appearances, features, and covers for Ellen across topflight media. Create and execute “Ellen’s” yearly PR launch to kick off each new season• Execute and manage all of Ellen’s personal appearances and corporate events, brokering deals with brands including Toyota, Procter & Gamble, Duracell, and General Mills. Responsible for crafting ideas, writing scripts, hiring directors, managing shoot dates, overseeing edit/final cut, developing PR/Marketing materials around campaigns, and managing relationships and creative around all branded integrations throughout “Ellen”• Oversee every aspect from ideation to execution of large-scale partnerships with brands including Amex, Cover Girl, JCPenney, Beats Music, and Amazon, including Super Bowl spots and marketing programs spanning out of home media, in-store promotion, social media, and integrations on “Ellen”NOTABLE ACHIEVEMENTS:• Kind Science Launch: Introduced Ellen’s digital-first, eco-kind, skin-kind, and animal-kind beauty brand to the market (2021) • The Ellen Fund Launch x Gorillapalooza: Produced marquee event to support the new charitable endeavor, raising $6M, attached Walmart as a sponsor, and booked top talent to perform. Managed PR and fundraising around the launch of the fund which has notched +400M impressions on social, attracted nearly 9k donors from 63 countries, and invested $11.2M in conservation efforts (2018)• “Stand Up” Tour: Orchestrated Ellen’s tour spanning 3 cities and 25 LA shows, which culminated in “Relatable,” a special for Netflix (2018)
EDUCATION
University of California, Berkeley
Bachelor's degree, English Language and Literature/Letters
ABOUT CARYN WEINGARTEN
Caryn Weingarten is a versatile media, entertainment, marketing, and PR expert who has represented, advised, and guided the career of Ellen DeGeneres for the past 20 years. Skilled at forging innovative brand partnerships and launching bold new ventures, Caryn has created and executed countless high-profile brand extensions for Ellen spanning television, retail, digital, streaming, experiential, and social. Throughout her dynamic career, Caryn has leveraged her best-in-class, high-level relationships across studios, networks, production companies, and Fortune 500 companies to produce content, close deals, and impact popular culture. With deep roots in the talent representation business, Caryn has vast experience shepherding a roster of marquee talent with a focus on diversity and inclusion. On the management side, working at both Mosaic and the Gold Co, Caryn steered the careers of clients including Keenen Ivory Wayans, Damon Wayans, Marlon Wayans, Ellen DeGeneres, Portia de Rossi, Oliver Platt and Sean Hayes, bolstering and supporting their creative endeavors. In 2013, Ellen DeGeneres created a unique, highly specialized EVP-level role for Caryn at “The Ellen DeGeneres Show.” She joined the show as a strategic advisor and essential member of the leadership team, working alongside the Executive Producers and Telepictures. Her responsibilities include supervising creative/concepts, photo shoots, creative assets, ads, promos, and social media for Warners Marketing and affiliate relations. In this all-encompassing position, she also serves as publicist for both Ellen’s personal brand and the “Ellen” show, securing appearances, features, and covers for Ellen across top-flight media including print and digital outlets, morning shows, and late-night talk shows. With expertise in branded entertainment, Caryn’s purview also includes conceptualizing and overseeing large-scale partnerships with brands including American Express, Cover Girl, JCPenney, Beats Music, and Amazon, including Super Bowl spots and multi-pronged marketing campaigns spanning out of home media, in-store promotion, social media, and brand integrations on ”Ellen.” Operating at the highest levels of entertainment, media, and advertising, Caryn also brokers all of Ellen’s personal appearances and corporate events, executing deals with Toyota, Procter & Gamble, Duracell, and General Mills.
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