Caryn Ryn Bausch

About Caryn Ryn Bausch

Specializing in developing and executing successful sales strategies within various industries, markets and channels. An extensive background as a Market Development Leader has equipped me with the skills to execute business strategies and establish high-impact partnerships that helps drive sales revenue growth. Leveraging deep market intelligence and data-driven insights to craft and execute pioneering go-to-market strategies. Renowned for developing and implementing robust sales strategies, with a focus on capturing untapped markets, driving brand evolution, and establishing industry-defining alliances.My approach is internal and external collaboration, understand market needs and capitalize on new opportunities, ensuring sustainable business growth.

Experience

1. Principal Marketing & Channel Strategist

   Paychex

   Jul 2021 — Present · West Palm Beach, FL, US

   In my current role as Business Development Strategy & Marketing with a 6.5M goal, I:• Architected and deployed innovative go-to-market strategies aligning with the vertical field sales team’s aggressive growth objectives.• Evaluated and prioritized partnerships based on strategic alignment and potential for disruptive market impact.• Command the marketing budget, executing cutting-edge sales initiatives across a spectrum of platforms including digital, social media, experiential events, and multimedia campaigns, driving unprecedented brand visibility.• Conducted deep-dive analyses into vertical industries, competitors, and market trends, designing and implementing forward-thinking strategies that preemptively address market shifts and customer needs.• Act as the chief negotiator, securing high-value strategic alliances and forging strong, sustainable partnerships. Led complex negotiations that resulted in mutually beneficial agreements, cementing Paychex’s leadership in key markets.

Education

• Marquette University

  MA, Communication / Broadcast / Advertising

• Northwestern University

  Specialized Degree, Marketing - Content Strategy

  2014 — 2015

• Mercyhurst University

  BA, Communications