Cary Bowman

About Cary Bowman

Social media strategy and management for local and national businesses and organizations.…

Experience

1. Director of Social Media Strategy

   Social Kitchen

   Jan 2011 — Present

   Social media strategy and management for local and national businesses and organizations. Consultant to marketing agencies and marketing directors to enhance and improve their client social media needs. Key roles include: • Conceptualizing, executing and tracking results of social media strategies • Managing a team of social media writers, strategists, and designers • Creating and posting social media content consistent with Social Media Best Practices • Creation and/or direction of graphics, photography, video and media to support social media • Developing and maintaining a tone of voice for multiple brands through various social platforms • Tracking goals for engagement and growth through key social metrics and analysis • Monitor and implement social media news, updates, tools, platforms and best practices • Merge social media strategy seamlessly with existing marketing plan and PR strategy • Develop and manage paid social media platform strategy • Review, Revise and Advise clients for maximum ROI based on analytics and trends

Education

• Plymouth State University

  BA, Graphic Design

  1998

Skills

• Online Advertising
• Brand Development
• Graphic Design
• Advertising
• Email Marketing
• Small Business
• SEO
• Marketing Strategy
• Branding & Identity
• Adobe Creative Suite
• Newsletters
• Publishing
• Management
• Marketing
• Facebook
• Direct Mail
• Wordpress
• Copywriting
• Web Design
• Integrated Marketing
• Brochures
• Social Networking
• Magazines
• Social Media Marketing
• Social Media
• Creative Direction