Cary Pierce

About Cary Pierce

I am a strategic business leader and financially astute senior executive with…

Experience

1. Executive Vice President, Group Management Director

   Fcb Chicago

   Sep 2000 — Present · Chicago, IL, US

   Currently responsible for the management of the fully integrated Cox Communication account for both the consumer and b2b business. I also lead the Global Clorox business for their Clorox, Glad and Hidden Valley Ranch brandsPreviously managed the Qwest Telecom client; including the U.S. Multicultural business (mass media, retail, digital, direct, alt. channel and local marketing). The results were so positive, Qwest was purchased by CenturyLink. Lead the new business wins of 4 new agency clients; Dannon Water (Coca-Cola), MoneyGram International, Fellowes, and Qwest, Clorox and subsequently managed these accounts. Successfully launched a new brand positioning, creative and media campaign for MoneyGram in over 150 countries worldwide-simultaneously and flawlessly. Grew Ziploc Brand, for my S.C. Johnson client, by 60% in a 4 year period. Managed the Corporate Communications for the Archer Daniels Midland Co, driving their perception scores from negative to a positive 20%.

Education

• Western Michigan University

  Bachelor

Skills

• Television
• Executive Management
• Retail
• Marketing Research
• Consumer Insights
• Research
• Corporate Communications
• Marketing
• Integrated Marketing
• Outdoor Advertising
• New Business Development
• Business Strategy
• Strategic Planning
• Customer Insight
• Brand Development
• Production
• Market Research
• Team Building
• Negotiation
• Broadcast
• Leadership
• Creative Direction
• Budgeting
• Marketing Management
• Planning
• Interactive Marketing
• Direct Marketing
• Online Marketing
• Print
• Marketing Strategy
• Interactive Advertising
• Account Management
• Creative Strategy
• Analytics
• Market Planning
• Marketing Communications
• Advertising