Carter Whaley
Ecommerce Business Development Specialist @Coleto Brands
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WORK HISTORY
Ecommerce Business Development Specialist @Coleto Brands
Drove strategic growth by collaborating cross-functionally with merchandising, brand protection, marketing, operations, and supply chain teams to enforce iMAP pricing standards, optimize product content, and implement category-specific keyword strategies that significantly improved search rankings and increase Kichler Lighting and Progress Lighting\'s marketplace visibility on Amazon and Wayfair- Orchestrated data-driven promotional campaigns for key retail events including Prime Day and WayDay, utilizing advanced Excel analytics to optimize sponsored ad placement and timing, resulting in substantial YoY revenue growth and improved conversion rates across marketplace platforms- Developed standardized SOPs and workflows for product content management, inventory forecasting, and promotional calendars while liaising for Amazon and Wayfair account teams to resolve platform issues, significantly reducing response time and enhancing cross-departmental coordination for time-sensitive marketplace initiatives.
EDUCATION
Clemson University
Bachelor of Science - BS, Economics and History
Dawson County High School
High School Diploma
ABOUT CARTER WHALEY
I am a driven Economics and History graduate from Clemson University with a passion for relationship building and business development. Currently, I serve as the eCommerce Business Development Specialist at Coleto Brands, where I help shape digital strategies and foster meaningful partnerships that drive growth in the residential lighting industry. My passion lies in identifying opportunities, building lasting relationships, and creating value through strategic collaboration. I thrive in dynamic environments where innovation, communication, and data-driven decision-making intersect. Whether it\'s launching new digital initiatives, optimizing online sales channels, or connecting with partners to unlock mutual success, I bring energy, insight, and a growth mindset to everything I do.My Background: Business Development | Microsoft Excel & Office Suite | Strategic Relationship Management | Data-Driven Decision Making In the coming years, I have set a goal to be a proactive leader who leads by example, inspires collaboration, and drives initiatives forward with clarity and purpose.
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