Carter Weitz
Advertising Executive/Chief Creative Officer/Writer and Designer
- Role
- Chairman Chief Creative Officer at Bailey Lauerman
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Carter Weitz
At just 28, Carter Weitz was handed the reins of Bailey Lauerman’s creative department. Under his leadership, the regional advertising agency evolved into a nationally competitive destination known for its creative firepower. During his tenure, Bailey Lauerman attracted some of America’s most iconic brands, including Disney, AMC Theatres, Pepsi, GE, Bosch, Bass Pro Shops, ConAgra Foods, Panda Express, Phillips 66, and Union Pacific.The agency went on to become one of the most awarded in the nation—earning six Effies and securing 15 appearances in the Communication Arts annuals. Forbes magazine listed Bailey Lauerman as one of the top 20 small agencies that punched above its weight. In 2013, during Carter’s presidency, Bailey Lauerman was named AdAge’s National Small Agency of the Year. And in 2018, the agency was recognized as a distinguished Graphis Master agency by the international design and advertising magazine Graphis.An accomplished artist, Carter’s work has received numerous national and international awards and is held in the collections of prominent corporations and institutions. After years in the world of advertising as a creative practitioner, he has been chasing images and ideas for nearly four decades. Whether through graphic design, advertising campaigns, or fine art, his work flows from the same source: a deep instinct to express visually.That instinct has shaped an eclectic, ever-evolving body of work spanning a wide range of imagery, styles, motifs, and conceptual terrain. Carter isn’t loyal to any single medium or aesthetic—but he is fiercely loyal to curiosity. If there’s one thing he fears, it isn’t failure. It’s boredom.
Experience
Chairman Chief Creative Officer
Sep 2012 — Present
Education
Iowa State University
Bachelor of Fine Arts
1981 — 1986
Skills
- Strategy
- Brand Development
- Concept Development
- Marketing Communications
- Brand Architecture
- Advertising
- Public Relations
- Corporate Branding
- Interactive Advertising
- Social Media
- Social Media Marketing
- Interactive Marketing
- Creative Strategy
- Art Direction
- Copywriting
- Creative Direction
- Direct Mail
- Integrated Marketing
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