Carter Webb

About Carter Webb

I work at the intersection of client relationships, revenue strategy, and execution. I’m…

Experience

1. Account Executive

   iHeartMedia

   Jul 2024 — Present · Asheville, NC, US

   At iHeartMedia, I help brands, nonprofits, and organizations navigate one of the most fragmented media landscapes in history. My role is equal parts strategist, connector, and operator — aligning client goals with iHeart’s unmatched portfolio: broadcast radio, podcasts, streaming audio, connected TV, programmatic digital, SEM/SEO, and national network integrations.I work across industries — from local businesses in Western North Carolina to national brands — building campaigns that balance reach and precision. That can mean geo-targeting rural markets through broadcast, activating psychographic podcast networks for advocacy, leveraging TTWN for recruitment at scale, or architecting multi-market CTV buys alongside social and search.What ties it together is a focus on impact and efficiency: ensuring every dollar a client spends is traceable to growth, awareness, or action. In practice, that means translating market data, media consumption habits, and competitor intelligence into campaigns that don’t just run — they move people.The scope of my work includes- Partnering with economic development orgs, nonprofits, and advocacy groups to amplify missions across entire states-Advising CPG, automotive, and health brands on blending legacy and digital channels for maximum ROI-Managing high-stakes political/issue campaigns with psychographic targeting and measurable web lift-Guiding seasonal and evergreen campaigns — from local holiday retail to nationwide launches — through creative, media mix, and budget strategy.At the end of the day, I make sure my clients are not just advertising, they’re winning attention in the moments that matter most.

Education

• University of Georgia - Terry College of Business

  Bachelor of Business Administration - BBA