Carter Perran

WORK HISTORY

EDUCATION

SKILLS

ABOUT CARTER PERRAN

I specialize in performance-based creator marketing: brands pay only for verified views, eliminating risky flat fees and delivering measurable ROI at scale.At our new company, I lead brand outreach and business development, partnering with marketing teams to explore how creator-led distribution fits into their broader strategy. Most conversations start with understanding your current approach to media, goals for this quarter, and whether creators or traditional ads are driving results.We\'ve built a system that has opened brand new revenue streams for creators, paid out over $10M, drove 10M+ app downloads, and delivered 100B+ verified monthly views.I founded and ran a video production company where I loved telling powerful stories, capturing the journeys of people, athletes, and businesses making a real difference. Working with brands like Lamborghini, BMW, Red Bull, Alo Yoga x Lululemon, Adidas, Brooks, Skechers, and Blundstone sharpened my eye for authentic, impactful narratives that now fuel scalable brand campaigns.I also led one of Canada’s largest marketing conferences, bringing together thousands of growth-minded professionals and linking them with TikTok, Google, Canva, Vancouver Canucks, and many more. In web3 and sports, I helped in launching and scaling NFT projects for the NBA, NFL, UFC, and LaLiga, generating $520M+ in sales since I joined and $1.3B overall. I personally led the creation of LaLiga Golazos, Dapper Labs’ first bilingual sports product, which hit sign-ups and $3M in sales within the first half of 2023.Love talking efficiency, attribution, and the future of creator-led growth. Happy to connect and swap insights. Please reach out anytime and don\'t be a stranger!