Carter Holt

Viceroy @Barstool Sports

Appointed as on-campus Viceroy, leading Barstool’s content strategy and student engagement efforts, resulting in 70% growth in social activity and 400% increase in link clicks. • Collaborated with a national network of Viceroys and Barstool HQ staff to optimize content strategy and stay on platform trends.• Adhered to strict account security, content approval processes, and legal standards including content submissions and release forms.