Carter Burleson
Assistant Director of Annual Giving
- Role
- Assistant Director of Annual Giving at The Rams Club
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
Assistant Director of Annual Giving
Apr 2024 — Present · Chapel Hill, NC, US
Serve as primary fundraiser for Recent Graduate members and support efforts related to unrestricted annual giving and premium seating sales, strengthening donor engagement and connection to Carolina Athletics.• Lead and grow all membership programs at The Rams Club including the Student Rams Club, Carolina Kids Club, Junior Rams Club, and Recent Graduate Program.• Develop and implement integrated marketing campaigns (email, mail, social, text) to engage donors throughout the Annual Fund lifecycle. Manage email automation (Eloqua) and digital outreach to drive renewals and new memberships.• Build and maintain relationships with key partners (Tar Heel Sports Properties, Carolina Alumni, student groups) to expand engagement opportunities.• Analyze donor data and generate reports and insights to inform strategy and track campaign performance.• Oversee membership events, stewardship initiatives, and fulfillment of member benefits.• Management of interns supporting annual giving and membership projects.• Collaborate with Member Services and Communications teams to ensure a seamless and rewarding member experience.• Represent The Rams Club at events, promoting membership growth and donor retention.
Education
The University of North Carolina at Chapel Hill
Master's Degree, Sport Administration
University of North Carolina at Charlotte
Bachelor of Arts in Communication Studies, Public Relations, Communication and Journalism
2018 — 2022
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