Carter Brady
Creative Asset Manager at Horizon Media | M.S. Marketing, Vanderbilt University
- Role
- Creative Asset Manager at Horizon Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Creative Asset Manager
Jun 2023 — Present · New York, NY, US
Transforming the creative stewardship process with the client & partners across all in-scope Primo Brands, including providing POV expertise on creative strategy elements that allow for the optimal assets to be put into rotation on select advertising channels-Fully integrated Primo Brands’ creative operations into new CRM platforms, streamlining multiple workflow processes & utilizing AI automations & other platform tools to transform the agency partnership-Strengthening relationships with external creative agencies by improving the QA process, stewarding production updates, managing workflow timelines, & facilitating creative needs with the client (i.e. Deer Park 2025 MLB All-Star Game custom activation)
Education
Vanderbilt University Owen Graduate School of Management
Master's degree, Marketing
Pelham Memorial High School
Advanced Regents Diploma
2012 — 2016
Furman University
Bachelor of Arts - BA, Communication Studies; concentration in Film Studies and Jazz, Cum Laude
Vesalius College
Study Abroad Program
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