Carsten Lee
National Sales Director, White Rabbit Energy | CSO, DaHonu Life | Beverage Leader | Brand Builder
- Role
- Director, Route to Market at Key Account Collective
- Location
- Henderson, NV, US
- LinkedIn followers
- 500 followers
About Carsten Lee
With 25 years of experience in the beverage and CPG industry, I specialize in building…
Experience
Director, Route to Market
Mar 2025 — Present · CA, US
Director of Route to Market | Key Account Collective | CPG & Beverage Industry ExpertWith 24 years of experience in the CPG industry, I specialize in bringing new and emerging brands to retailers and aligning them with the right distribution model for success. As the Director of Route to Market at Key Account Collective, I leverage my deep industry knowledge, strategic relationships, and market insights to help brands navigate the complex retail landscape and maximize their growth potential. Expertise in: Route-to-market strategy & execution Retailer & distributor partnerships Emerging brand development Go-to-market planning Supply chain & logistics optimizationPassionate about connecting brands with the right retailers and distributors, I thrive on building win-win partnerships that drive long-term success. If you\'re looking to expand your brand’s footprint and establish a strong presence in the market, let’s connect! Let’s talk strategy! Feel free to reach out to discuss market opportunities, distribution strategies, or potential partnerships.
Skills
- Profit
- P&L Management
- Alcoholic Beverages
- Iri
- Field Marketing
- Key Account Management
- Fmcg
- Product Launch
- Brand Development
- Distributed Team Management
- Ac Nielsen
- Customer Marketing
- Customer Insight
- Retail
- Spectra
- Food Safety
- Beer
- Relationship Marketing
- Account Management
- Beverage Industry
- Grocery
- Forecasting
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Direct Store Delivery
- Consumer Products
- Distributors
- Key Account Development
- Sales Presentations
- Merchandising
- Brand Awareness
- Food & Beverage
- Sales Operations
- Shopper Marketing
- Income Statement
- National Accounts
- Sales
- Marketing Management
- Market Analysis
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