Carsten Gromoll

Marketing & Branding Strategist ✦ Expertise in B2B Marketing ► Elevate Brands & Drive Business Growth

Role
Senior Digital Marketing Manager at Kennametal
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Carsten Gromoll

As a Senior Marketing Manager and global industrial technology leader, I bring years of proven expertise in driving impactful marketing strategies and delivering measurable results. Throughout my career, I\'ve mastered the art of navigating diverse marketing channels, from traditional print to cutting-edge digital platforms, consistently delivering results that resonate with audiences worldwide.My extensive experience spans across marketing management, budget oversight, and specialized skills in B2B marketing and multilingual communication. Additionally, I\'ve equipped myself with certifications in data management, modeling, workflows, and web UIs, enabling me to leverage data-driven insights to inform strategic decision-making and enhance campaign effectiveness.Passionate about innovation and delivering tangible value, I thrive on crafting and executing compelling marketing campaigns that not only capture attention but also articulate the brand\'s unique value proposition to customers and stakeholders globally. I\'m committed to driving growth and fostering meaningful connections that drive business success in the ever-evolving landscape of industrial technology.CORE COMPETENCIES: Marketing Strategy | Brand Management | Market Research & Analysis | Digital Marketing | SEO | Social Media | Campaign Management | Marketing Communications (MarCom)| Trade Media Advertising | Million Dollar Budget Planning & Management | Cross-Functional Leadership | Demand GenerationLet\'s connect and explore opportunities to collaborate on transformative marketing initiatives that elevate brands and drive measurable impact.

Experience

  1. Senior Digital Marketing Manager

    Kennametal

    Jan 2021 — Present · Latrobe, PA, US

    Drove new product sales by designing and executing digital marketing strategy.Spearheaded transformative initiative, enhancing product data within the MDM system (STEP), resulting in significant UX improvement.Developed a process to generate consistent product taxonomy, driving SEO performance increase.

Education

  • Goethe University Frankfurt

     Master of Business Administration (MBA)

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Carsten Gromoll — Senior Digital Marketing Manager at Kennametal in Pittsburgh, PA, US | Unifers