Carson Speight

About Carson Speight

I\'m a content marketing leader with over a decade of experience leading dynamic marketing teams. I\'ve successully executed multi-channel marketing campaigns that elevated brand position and drove business growth, including Truist\'s \"One Simple Choice,\"\"Fuel Your Pace,\" and \"Care\" campaigns. I\'ve shaped content strategy and messaging for Truist, a Fortune 200 company, leading the launch of its end-to-end digital experience. I\'ve led content teams to produce a J.D. Power award-winning app and was recognized as a top performer within the organization. I have expertise in marketing communications, content management, brand storytelling, copywriting, and editing. Some of my accomplishments include- Won Truist Performance Award, recognizing top-performing employees- Drove eight months of product growth, 75k+ new accounts, 900+ digital and offline assets, and 8% YoY lift in Gen Y/Z product adoption for Truist One Checking with the “One Simple Choice” campaign- Drove 43% YoY lift in new accounts and 380+ digital and offline assets for Truist Dynamic Checking with the “Fuel Your Pace” campaign- Launched Truist’s digital client experience to 10 million clients by leading content development, producing 500+ site pages and a mobile app with a 4.8 rating- Supported 49% growth in Truist brand awareness and 60% growth in brand consideration in four years by leading enterprise brand voice initiatives, including style guideline development and training- Won the 2020 J.D. Power award for highest U.S. banking mobile app satisfaction among national banks- Led cross-platform content migration to the industry-standard Adobe Experience Manager CMS, modernizing technology and increasing operating efficiency- Won BB & T Olympian Award twice for outstanding operational excellence

Experience

1. VP Content Marketing Manager

   Truist

   Dec 2019 — Present · Raleigh-Durham, NC, US

   Lead content strategy for enterprise marketing initiatives that drive conversions, increase product adoption, and elevate brand positioning. Oversee content development for multi-channel campaigns across digital, social, email, and offline platforms, using brand storytelling and search optimization to achieve business goals. Lead and manage a team of 10 content marketing strategists and copywriters to produce research-backed, data-driven messaging. Report to the Content Marketing Director.Accomplishments include- Won Truist Performance Award, recognizing top-performing employees- Drove eight months of product growth, 75k+ new accounts, 900+ digital and offline assets, and 8% YoY lift in Gen Y/Z product adoption for Truist One Checking with the “One Simple Choice” campaign- Drove 43% YoY lift in new accounts and 380+ digital and offline assets for Truist Dynamic Checking with the “Fuel Your Pace” campaign- Launched Truist’s digital client experience to 10 million clients by leading content development, producing 500+ site pages and a mobile app with a 4.8 rating- Supported Truist becoming the 4th largest lender in the country by leading content development for COVID-related communications across website and mobile applications- Supported 49% growth in Truist brand awareness and 60% growth in brand consideration in four years by leading enterprise brand voice initiatives, including style guideline development and training

Education

• North Carolina State University

  Business Management, Marketing

  2000 — 2004

Skills

• Technical Writing
• User Experience
• Content Strategy
• Leadership
• Web Content Creation
• Marketing Communications
• Linkedin
• Content Marketing
• Copy Editing
• Copywriting
• Social Media