Carson Riley

WORK HISTORY

EDUCATION

ABOUT CARSON RILEY

As a Communications Graduate Assistant with Clemson Athletics, I lead social media and communication strategies for Clemson\'s national championship-winning Men’s Soccer program, Women’s Gymnastics, and Women’s Tennis teams. I’ve cultivated a data-driven yet creative approach to building brand visibility and engagement across platforms, demonstrated by transforming Clemson Men’s Soccer Instagram into the most prominent collegiate soccer account in the nation and elevating Women’s Gymnastics to second in national interactions during its inaugural month.Previously, as a Social Media Intern at Texas Tech Athletics, I gained experience managing in-game social for Lady Raider Basketball, strategizing content for multiple teams, and delivering impactful digital storytelling. These roles allowed me to balance content ideation, fan engagement, and data analysis to strengthen the Texas Tech and Clemson brands.With expertise in iPhone video editing, social media management, and photography, I am passionate about creating content that enhances the fan experience and connects with audiences. Currently pursuing a Master’s in Athletic Leadership at Clemson University, I aim to bring my skills and creativity to dynamic social media and communications roles, focusing on innovation in the sports industry. Let’s connect and collaborate to elevate sports storytelling to the next level!