Carson Allen

Marketing Analyst @Tetra Pak

Denton, TX, US

3 years of experience with Power BI • 3 years of experience with Mintel• 3 years of experience pulling POS data with Nielsen• 3 years of knowledge and experience of past and present trends within the food and beverages industry• 3 years of data analytics experience• 3 years of meeting management • 3 years of internal stakeholder management• 3 years of contract writing experience• Highly proficient with PowerPoint and Excel • Experience working with Kantar and IWSR• Have attended 3 trade shows (Expo West, Expo East, IFT) and manned booths to represent the company• Has worked with several CPG brands• Worked abroad on short term assignment at office in Modena Italy to support global customers and internal stakeholders• Supported global and regional marketing teams by preparing presentations, building reports, and coordinating project timelines.• Tracked budgets for our marketing team customer portfolio• Created and maintained internal systems to streamline data tracking through Nielsen • Sales experience with sales force with tracking leads and follow ups• Created a template for the Business Development team to understand the business from start to finish.• Participated in strategic planning to elevate customers within their category backed with market data.• Created a consumer insight survey with Toluna to gain valuable data on a recent market launch for new format launch.• Managed invoice tracking, PO creation, and vendor coordination for international and domestic marketing initiatives.• Received two internal awards for leadership and workshop facilitation excellence.• Created several detailed data reports on the food and beverage industry to be shown to customers and internal stakeholders.

University of North Texas

Bachelor of Business Administration - BBA, Marketing