Carson Yarbrough

About Carson Yarbrough

I’m a senior-level public relations, digital PR, and communications professional with over a decade of experience spanning multiple industries—including technology, lifestyle, retail, travel, healthcare, B2B, trade and consumer brands— leading both agency and in-house teams. I’m passionate about brand storytelling with compelling, data-driven stories that resonate, and I specialize in- executing comprehensive integrated marketing plans across earned and paid media- securing high-authority, top-tier media coverage - executive visibility- thought leadership- influencer management & execution - digital and in-person brand PR activations- social media amplification & alignment - SEO & AI-focused PR campaigns I’m constantly monitoring evolving trends and PR & marketing strategies to help clients achieve and exceed their business objectives.The most critical skill I’ve honed throughout my career is the ability to elevate a brand’s vision and amplify awareness through data-backed, newsworthy stories that drive media buzz, while fostering long-standing relationships with key editors and industry experts.Throughout my career, I’ve developed my intuitive communication skills through experience with diverse clients and firms. A self-motivated and solutions-focused leader, I thrive in both collaborative and independent environments, consistently aligning strategic media tactics with client and internal goals. My approach is equal parts creative and analytical—with a passion for driving measurable results through thoughtful research, strong media relations, cross-channel PR strategies, influencer collaboration, and digital marketing excellence. With the new era of search, I’m focused on campaigns that move the needle from an SEO & AI-led lens, while securing top-tier coverage to expand brand awareness and media presence.

Experience

1. Senior Digital Pr Manager

   Optimal

   Jan 2026 — Present · Austin, TX, US

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Double Majors in Public Relations and Corporate Communication Studies

  2012 — 2016

• The College of Global Studies at Arcadia University

  Cultural Studies

Skills

• Social Media Marketing
• Copywriting
• Wordpress
• SEO
• Brand Management
• Microsoft Office
• Microsoft Excel
• Microsoft Word
• Brand Awareness
• Digital Marketing
• Marketing
• Public Relations
• Web Design
• Corporate Communications
• Social Media
• Social Networking
• Online Survey Design
• Public Speaking
• Content Marketing
• Content Management Systems (Cms)