Carson Hooper
Manager at Accenture Data & AI
- Role
- Manager - Data & Ai at Accenture
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Manager - Data & Ai
Jun 2024 — Present · San Francisco, CA, US
Fortune 10 Global Technology Company: Consumer Products CRM AnalyticsCustomer Insights & Experimentation Lead (Current)• Conduct 25+ annual experiments for a global CRM program with 75M+ subscribers, partnering with 30+ stakeholders across Creative, Development, Engineering, and Marketing• Present quarterly business reviews to senior stakeholders showcasing data-driven insights and impact• Own NPI customer segmentation strategy and analysis, driving $20M+ annual incremental revenue through personalization, targeted offers, and signal planning• Developed AI-powered creative copy generator using Gemini in Vertex AI, leveraging 3+ years of content; Validated performance via A/B testing, showing no significant difference vs. human-written copy; Deployed in 10+ campaigns to date, saving $100K+ creative development costsMarketing Analytics Team Lead (Current)• Manage a $2.7M analytics engagement, leading a cross-functional team of 12 (8 onshore, 4 offshore)• Foster client relationship, provide 1:1 mentorship, resolve delivery risks, and oversee end-to-end staffing Photos Product CRM – Marketing Analytics SME (Current)• Provide analytics leadership supporting email campaigns reaching 150M+ subscribers, delivering insights on user engagement and platform activity
Education
Georgia Institute of Technology
BSIE, Highest Honors, Industrial Engineering
2014 — 2018
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