Carson Cunningham

About Carson Cunningham

A forward-thinking creative who believes in the power of design to shape narratives, tell…

Experience

1. Graphic Design Manager Art Director

   Blind Dog Apparel And Graphic Design

   Jan 2022 — Present

   Collaborate with clients to create a shared vision of brand identity and develop creative strategies for UX design, responsive web/mobile design, and print design. Develop and maintain a comprehensive brand strategy to ensure a consistent approach to content and produce branding assets and style guides for use in print and digital design.Drive the team and partner through ideation, design, and execution of all creative, including design concepts, marketing campaigns, photo/video production, and editorial content.Develop original ideas and concepts that answer project briefs, perform pre-flights, and produce files for print production, large format printing, signage, promotional products, and digital design applications.Position the client for success by designing additional assets including illustrations, logos, and web content.Maintain regular communication with clients regarding project progress and deadlines.Create high-level, on-strategy creative solutions for integrated campaigns that meet the company’s standards of creative excellence while achieving client’s goals.Implement systems and processes to efficiently scale production, ensure consistent high-quality output, and maximize value addition. Use data-driven insights to ensure the efficiency of creative and inspire creativity.Train entry-level designers in aspects of technical print and digital design.Deliver excellent work within tight timelines and budgets; manage design workflow and plan production deadlines.Oversee brand identity creation and maintenance by producing compelling branded content and visual experiences across a dynamic range of collateral, including, but not limited to, advertising, emails, events, data visualization, videos, digital, social media, and leadership communications.Monitored and estimated job costs and department income opportunities that resulted in a projected 43% increase in department revenue from 2023 to 2024.

Education

• Ira A. Fulton Schools of Engineering at Arizona State University

  Bachelor of Science - BS, Graphic Information Technology

• Yavapai College

  Associate of Arts - AA, Computer Systems and Applications