Carson Augostatos
Senior Manager, Marketing (Product Owner - Mobile App & Loyalty) @Sacramento Kings
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WORK HISTORY
Senior Manager, Marketing (Product Owner - Mobile App & Loyalty) @Sacramento Kings
Sacramento, CA, US
Product Owner for the Kings mobile app and loyalty platform, responsible for roadmap strategy, vendor management, feature prioritization, technical integrations, QA oversight, and growth execution.• Own end-to-end product lifecycle for mobile app and loyalty ecosystem serving 200K+ users• Drive monetization strategy through gamification, cashback rewards, and partner integrations generating $2M+ incremental revenue• Increased loyalty engagement 56% YoY and improved per-cap spend +55.7% vs non-loyalty users• Led integration of Tapin2, Clover/Bypass POS, NBA ID, Mashgin, and Amazon JWO technologies into app ecosystem• Maintain 80% retention through lifecycle segmentation, targeted campaigns, and feature optimization• Manage QA testing, UX validation, and cross-functional delivery with engineering and BI• Improved concessions transaction frequency to 1.45 per game
EDUCATION
California State University-Sacramento
Bachelor of Arts (B.A.), Communication and Media Studies
SKILLS
ABOUT CARSON AUGOSTATOS
I’m a product and growth leader with 7+ years of experience owning mobile app ecosystems, loyalty platforms, and revenue-driving digital programs.I specialize in translating behavioral data into product strategy — analyzing transaction and redemption patterns, defining KPIs with cross-functional teams, and launching features that increase adoption, retention, and monetization.At the Sacramento Kings, I serve as Product Owner for the Kings mobile app and loyalty platform, leading roadmap prioritization, UX enhancements, QA testing, vendor integrations, and go-to-market strategy.Impact highlights:• $2M+ incremental revenue driven through gamification and cashback rewards• 56% YoY loyalty engagement growth across 80K+ participants• 200K+ lifetime mobile app users (+30% YoY growth)• 80% retention rate• NBA-recognized loyalty best practice program
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