Carrine A.
Digital Marketing and Communications Strategist @Careersource Capital Region
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WORK HISTORY
Digital Marketing and Communications Strategist @Careersource Capital Region
Increased social media engagement by 25% through the implementation of interactive video and audio content. Improved website traffic by 30% by optimizing website content and graphics. Successfully coordinated and managed the production of multiple public service announcements, advertisements, and event booklets resulting in a 15% increase in community outreach. Reduced marketing expenses by 10% by negotiating vendor contracts for paid and unpaid advertising. Provided leadership and guidance to teams of interns, resulting in a 25% increase in productivity and successful completion of day-to-day deliverables. Provided executive coaching to program managers and team members, resulting in a 20% increase in team productivity and a 10% decrease in bounce rate. Managed a federally funded paid advertising budget across various channels, including social media, display, and search, resulting in a 30% increase in lead generation and a 25% increase in return on ad spend. Developed and executed a comprehensive marketing and communications strategic plan, aligning with company goals and objectives, resulting in a 25% increase in brand awareness and a 20% increase in digital reach. Generated 15+ creative ideas and innovative strategies for delivering shareable content, resulting in a 20% increase in social media engagement and a 15% increase in website engagement.
EDUCATION
Florida State University
Bachelor of Arts (B.A.), Multi-/Interdisciplinary Studies, General
Florida Agricultural and Mechanical University
Biology
Troy University
Organizational Leadership
Tallahassee State College
Associates of Arts, General Education
SKILLS
ABOUT CARRINE A.
I stumbled into digital marketing so my neighbors can stop asking me for info about…
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