Carrie Tiz
Associate Director - Local Media at Empower
- Role
- Associate Director - Local at Empower Media
- Location
- Aurora, IL, US
- LinkedIn followers
- 500 followers
About Carrie Tiz
During my 20+ years of working in Local Media Buying, I have been known for my commitment…
Experience
Associate Director - Local
Dec 2021 — Present · Chicago, IL, US
Serves as the intermediary between clients and planning teams for local video and audio campaigns.• Collaborates on strategic planning while overseeing and facilitating the entire buying process, from creating specifications to finalizing post-campaign analysis and delivering added value.• Initiates and manages the onboarding of new client accounts, serving as the primary media liaison for the Local Video Audio team.• Expert user of Prisma Media Management and MediaOcean OX buying systems.• Developed a comprehensive five-part training program to onboard and educate new employees on system operations.• Teaches associates and media buyers on best practices for efficient local media buying.• Creates POVs to inform and engage colleagues and clients on the evolving media landscape, emerging vendors, and market dynamics.• Maintains a list of active markets/buys in Local Radio, TV, Cable, Streaming Audio, OTT, OOH, and Programmatic digital media.• Proficient in programmatic buying, with a strong track record of successfully managing programmatic advertising campaigns. Skilled in using DSPs, DMPs, and other relevant tools to optimize ad performance and achieve campaign objectives. Experienced in analyzing data and impelementing strategies to improve targeting, reach, and ROI.• Experienced in OOH buying, with a proven ability to plan and execute successful OOH advertising campaigns. Skilled in negotiating with vendors to secure favorable rates and placements. Proficient in analyzing market trends and audience demographics to optimize campaign effectiveness and ROI.
Education
Drake University
Bachelor of Arts Degree
1993 — 1997
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