Carrie Souza

About Carrie Souza

I am passionate about building exceptional client experiences. I am an effective problem solver with the ability to successfully onboard clients working with cross-functional teams. I have extensive digital marketing and agency experience, enabling me to build trust with senior stakeholders. I nurture client relationships and find opportunities for program growth. I have led teams from 2 – 20 employees and managed a $14M client portfolio. I have had the pleasure to work with some top-tier B2C and B2B brands such as Verizon, Colgate, Samsung, Northrop Grumman, GE Healthcare, Cardinal Health, Wolters Kluwer, Prudential, IDEXX, BNY Mellon Wealth Management, and Reebok.I am a visionary leader and know that I won’t be successful without building an amazing team. I enjoy coaching and mentoring teams to enhance their strengths and ensure they are delivering measurable client results. I challenge teams to embrace change and not be afraid to offer new ideas. I always look for opportunities to sharpen my skillset. I have worn many hats working in sales, account management, project management and professional services which has allowed me to be an effective communicator and adapt to any client situation. I was awarded Skyword’s Value in Action Leadership Award. I enjoy meeting new people and hearing new perspectives. Please feel free to contact me about my work or your recommendations on great running routes in the Boston area. Professional SkillsStakeholder Engagement | Business Development | Contract Negotiations | Marketing Strategy | Client Satisfaction & Retention | Profitability & Revenue Generation | Executive Management | Strategic Planning

Experience

1. Senior Group Account Director

   Verndale

   Jan 2025 — Present · Boston, MA, US

   Responsible for managing a $11M+ portfolio of B2B e-commerce clients including Johnson Brothers, Cracker Barrel, Burlington Medical, ITW Welding, and Analog Devices to deliver continued client satisfaction, expand service offerings, conduct strategic account reviews, and identify growth opportunities. Delivering digital programs that include technical discovery, design, and development. Crafting clear strategic multi-year roadmaps. Establishing consistency across the commerce practice to create exceptional delivery. Collaborating across various team to ensure client expectations are met.

Education

• Stony Brook University

  Minor, Health & Wellness

• Stony Brook University

  BA, Social Sciences Interdisciplinary

Skills

• Marketing
• Strategy
• E-Commerce
• Content Marketing
• Account Management
• Strategic Partnerships
• Sales
• Online Advertising
• Digital Media
• Integrated Marketing
• Business Development
• Digital Marketing
• Management
• Mobile Devices
• Digital Strategy
• Sales Operations
• Social Media