Carrie Sloan

About Carrie Sloan

As an accomplished leader in marketing and communications, I am renowned for my visionary approach that drives transformative change. I am strategic and creative, and my innovative strategies have helped elevate reputations, build brands and drive growth and leads, earning me industry accolades and recognition. At companies like Novartis, Target and J&J, I have held leadership roles where I have redefined enterprise communications and digital marketing, launched new departments and global marketing campaigns, led CEO and executive communication, and revolutionized content marketing in the age of AI, while playing a vital role in crisis management - once launching the most successful social media campaign in J&J history during a time of significant crisis. A digital expert, I vet and adopt new technology platforms and lead B2C and B2B marketing across channels and platforms. My love of data and analytics, as well as technical expertise in content management systems, marketing technologies, social media, AEO/SEO and paid search further solidifies my reputation as a trailblazer in the field.I have benchmarked top companies\' employee engagement strategies, overhauling Target\'s communications approach and reimagining the largest meeting of the year, hosting employees, and advised executive teams on earnings and ESG strategy. My inclusive and respectful leadership style has earned me a reputation as a generous mentor who encourages growth and collaboration, winning over business leaders and diverse stakeholders to new strategies through expertise, persuasion and empathy. And my achievements have been formally recognized with numerous awards, including the PR News Digital Awards for Best Content and Best Online Newsroom and the Bowen Craggs “Explain Yourself” Index, which ranked my JNJ.com redesign as #1 among Fortune 200 Companies. I hold a Bachelor’s degree in Cross-Cultural Communications from the University of Michigan. I began my career as a journalist, writing for 25 national magazines and newspapers, and I have vast global experience. As a visionary and creative leader, I am committed to excellence and innovation. My ability to inspire and innovate, coupled with my deep understanding of diverse audiences and cultures, make me a true pioneer - as well as a fun and committed colleague to work alongside. I am dedicated to shaping the future of marketing and communications and look forward to helping brands achieve their goals.

Experience

1. Head of Us Reputation & Content Marketing

   Novartis

   Sep 2024 — Present · East Hanover, NJ, US

   At Novartis, I spearhead the US Reputation & Content Marketing efforts. I have focused on leveraging insights to create new strategic campaigns which shape our communication landscape and align key messaging to drive greater impact. I have accelerated content creation, introducing a new approach to storytelling aligned, onboarding a flexible network of best-in-class writers, videographers and content creators, while reducing costs of content creation 130% Y/O/Y. In addition, I introduced AEO best practices, toolkits and templates across our website/content, increasing citations for core therapeutic areas and campaigns. Partnering closely with global teams, I have revamped our US website, designing and building 20+ new pages in the past year, which have beat industry engagement standards. My initiatives have resulted in a 4X increase in AI traffic Y/O/Y. I help ensure coordination of content amplification across paid, earned and owned channels and measure impact through the creation of a quarterly metrics report, using data and insights to drive strategy.

Education

• University of Michigan

  Bachelor of Arts - BA, Cross-Cultural Communications

Skills

• Editorial
• Content Strategy
• Social Media
• Copy Editing
• Digital Strategy
• Rebranding
• Social Media Marketing
• Public Speaking
• Content Marketing
• Storytelling
• Video
• Publications
• Branding & Identity
• Press Releases
• Digital Media
• Web Content
• Feature Articles
• Pitching Ideas
• Media Appearances
• Pinterest Marketing
• Publishing
• Resume Writing
• Content Management
• Teaching
• Magazines
• New Media
• Writing
• Facebook
• Ap Style
• Editing
• Blogging
• Ghostwriting
• SEO
• Mentoring
• Newsletters
• Content Development
• Copywriting
• Journalism
• Branded Content
• Creative Writing