Carrie Schonberg
Chief Marketing Officer @Ashton Woods Homes
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WORK HISTORY
Chief Marketing Officer @Ashton Woods Homes
Atlanta, GA, US
As CMO of Ashton Woods, I have had the privilege of building and scaling the marketing team and capabilities of the nation’s largest private homebuilder, also named Builder of the Year. In my ten-plus years with the company we’ve driven explosive growth from $300 Million in revenue to over $3 Billion, launched award-winning brands and delivered an industry-leading digital presence while beating the category in metrics for marketing efficiency.While the only “award” we truly care about is a happy homeowner, we’ve won literally hundreds of awards for marketing, design and innovation, including Best Advertising Campaign, Best Website, Best Social Media Campaign, Best Corporate Video, Best Collateral Package and Best Design Studio, a great reflection of the talent and passion of our entire marketing organization.
EDUCATION
Emory University
BA, Psychology
Emory University - Goizueta Business School
MBA, Marketing & Strategic Management
SKILLS
ABOUT CARRIE SCHONBERG
A heart-led leader, executive and career-long marketer, I am at my best when I can combine my passion for all things brand and consumer with opportunities to pioneer groundbreaking initiatives, bring order to chaos, take a blank slate and create something remarkable, and drive step-function change in business model and results.For all the fun I’ve had launching brands, driving explosive growth and winning awards, my greatest career joy is building a team of brilliant marketers, each with their own unique superpowers, and creating a culture that allows them to thrive… one in which values matter, vulnerability is encouraged, and there are no limits to what we achieve together.My diverse experience spans industries ranging from e-commerce, consumer electronics, real estate, sports and entertainment, consumer goods, healthcare and financial services. I have both enjoyed the excitement of leading businesses through periods of exponential growth and have learned from the rigor and discipline required to manage a business facing tough challenges. I have an intellectually aggressive approach to problem solving, rooted in a relentless focus on using data to drive decisions.I received both my B.A. and MBA from Emory University, where I regularly return as a guest lecturer in the marketing curriculum. I frequently speak at industry events and conferences and have been featured in a number of publications including Forbes. I am honored to have been named to the Marketing Hall of Femme, which honors female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers. I was also named a 2023 \"Market Like a Mother\" Honoree by Chief Marketer, recognizing the Best Working Moms in Marketing, a recognition that truly fills my heart because it celebrates the full life I seek to embody.
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