Carrie Pliska

About Carrie Pliska

I am a seasoned Marketing, Branding, and Business Development Strategist with 19+ years…

Experience

1. Senior Marketing Manager

   Vacasa

   Dec 2019 — Present

   North America’s premier vacation rental management platform, providing full-service care for over vacation homes in more than 400 destinations throughout the US, Canada, Mexico Costa Rica and Belize. Spearhead the successful elevation of the company’s presence and brand awareness though structuring and appropriately defining the omni-channel marketing vision, resulting in being named 2021 winner of the Executive Choice Award. Mobilize and lead the high performance direct mail and regional marketing team to energize homeowner lead and demand generation, helping to build and fill prospect and Sales Qualified Leads Entrusted with driving the distribution of a $12 million local marketing and direct mail budget. Orchestrate optimized development and refinement of creative briefs and design of marketing assets. Develop and own the annual marketing editorial calendar to support new product and service launches in a way that best meets business needs. Motivate and enable an impactful team of regional marketing specialists who own the execution strategy for local marketing campaigns. Coordinate, analyze, and streamline new partner engagement and marketing campaign metrics in Salesforce. Evaluate and measure local social media and traditional outreach efforts; ensuring engagement metrics are consistently met and surpassed.

Education

• Oregon State University

  Merchandising Management, Business Management

  1996 — 2000

Skills

• Project Management
• Business Development
• Time Management
• Food & Beverage
• Customer Service
• Hospitality Management
• Hotel Management
• Communication
• Sales
• Event Management
• Sales Management
• Hospitality Industry