Carrie Mulherin
Recent Confidential Projects @Focus Marketing
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WORK HISTORY
Recent Confidential Projects @Focus Marketing
Wound Care start-up: Go-To-Market strategy, market research, branding, collateral, investor deck* Gene therapy: Market research, messaging/positioning platform for life sciences service business targeting cell and gene therapy innovators
EDUCATION
Princeton University
BA, Molecular Biology/Biochemistry
University of Scranton
MBA, Marketing
SKILLS
ABOUT CARRIE MULHERIN
Results-driven diagnostics and medical device marketing executive with 20+ years of experience building, launching, and scaling innovative clinical products from early development through commercialization. Proven leader in translating complex science into compelling clinical and economic-driven value propositions. Deep expertise across IVD, molecular diagnostics, point-of-care testing, and life sciences tools, with a track record of accelerating time-to-market, securing funding, and aligning cross-functional teams to deliver measurable outcomes. CORE STRENGTHS• Commercial and Go-To-Market Strategy (IVD instruments/reagents, point-of-care tests, Life Science Research Tools and Services)• Corporate, Brand, and Product Marketing• Market Assessment, Voice of Customer Research, Segmentation• Pricing, Reimbursement and Health Economics• Fundraising: Angel, Venture Capital, IPO, M&A, Strategic Partners, Non-Dilutive Grants• Sales Enablement, CRM, Sales Force Design/Training/Management• Regulatory and Clinical Collaboration (FDA 510(k) submissions, EUA submissions, Clinical Trials)SELECTED CAREER IMPACT• Led commercialization strategies supporting 30+ diagnostic and life science product launches across acute care, chronic diseases, veterinary, and research markets.• Supported fundraising, due diligence, and investor messaging contributing to multiple venture financings, two IPOs, strategic acquisitions, and government grants (DARPA, BARDA, SBIR).• Built and scaled marketing and sales infrastructures for early- and growth-stage companies, enabling revenue growth and global market adoption.
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