Carrie Schaefer

About Carrie Schaefer

With over 15 years of experience in consumer product marketing, I build high-impact strategies, plans, and teams. As a seasoned P&L manager, I have a proven track record of driving top and bottom-line by building brands, commercializing products, and targeting new segments of consumers. I have deep experience selling across channels of trade including traditional retail, direct-to-consumer, and professional organizations. I have managed marketing budgets up to $90M and leading successful campaigns for renowned brands like Febreze, Gain, Similac, and Scotts. Leveraging a data-driven approach, I consistently deliver strong ROI across the marketing funnel, deploying tactics such as TV, paid social, and influencers to increase awareness, leads, and sales.I am passionate about building a strong organizational culture that encourages authenticity, personal development, and collaboration to fuel business growth. Known for fostering trust among teams I am adept at influencing and delivering on shared goals at all levels, including the C-suite and board.

Experience

1. Vice President, Marketing & Commercial

   Pharmavite

   Jun 2025 — Present · San Diego, CA, US

Education

• The Ohio State University

  BSBA, Management Information Systems, General

• Indiana University Bloomington

  MBA, Marketing