Carrie Mastropaolo

WORK HISTORY

EDUCATION

ABOUT CARRIE MASTROPAOLO

Omni-channel marketing leader proficient in digital marketing strategy, email, display advertising, social media, acquisition, retention, and loyalty campaigns, creative development, and relationship management. I thrive at the intersection of data, technology, strategy, media, and creative to develop relevant and effective marketing campaigns. I lead and deliver performance driven, life cycle marketing initiatives for major brands with a focus on the customer journey to optimize experience, and results. My experience includes: Paid Media | Digital and Traditional/Multi-Channel Marketing | Consumer Marketing | CRM | Life cycle Marketing | New Product Launches | Partnerships and Sponsorship | Start-Ups | Event Management | Promotions | Contract Negotiations | Strategic Relationship Management | Vendor/Agency Management | Business Development | People Management skills: Partner Marketing | Cause Marketing | Digital Media Strategy | Digital Content Strategy | Email Marketing | Social Media Strategy | Social Content Strategy | Paid Social Media | Digital Media | Digital Advertising | Media Planning | Influencer Marketing | Emerging Media and Technology | B2B | B2C | Audience Planning | Segmentation | Social Media Campaigns: Facebook, Instagram, Twitter etc | Display Media | Budget Management | Contract Negotiation | People Management | Social Media Advertising | Display Advertising | Mobile Advertising |SMS/MMS Push Notifications | Optimization | Native Advertising | Performance Marketing | Product Management | Creative Development and Strategy | Media Strategy | Cross Screen Advertising | Analytics | Marketing Infrastructure | Reporting Tools | Lead Generation | Full Funnel Marketing | Consumer Marketing | Cross-Functional Collaboration | Consultative Selling | Mentor and Mentee