Carrie Taylor

Marketing Automation Manager

Role
Marketing Automation Manager at Crowe
Location
Grand Haven, MI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Carrie Taylor

I bring a unique blend of experience in both Development and Marketing. I began my career…

Experience

  1. Marketing Automation Manager

    Crowe

    Mar 2021 — Present · Grand Rapids, MI, US

    Admin for Marketo creating new fields, data management campaigns, forms for website • Developed, maintain and implement integrations like ON24, BigMarker, Cvent, iCapture, Dynamics 365 with Marketo • Implemented intricate nurture campaigns • Worked with internal stakeholders to enhance lead management procedures and effectively implement lead scoring strategies and lead lifecycle changes • Created Marketo training videos for any new hires • Performed reporting analysis on campaign performance and deliverability • 100% Remote

Education

  • Bowling Green State University

    BS, Dietetics

    1992 — 1996

Skills

  • Google Analytics
  • Microsoft Sql Server
  • Salesforce.com
  • Visual Studio
  • E-Commerce
  • Xml
  • Online Marketing
  • Web Development
  • Email Deliverability
  • SEO
  • Marketo
  • Marketing Automation
  • Sql
  • Asp.net
  • Silverpop
  • Vb.net
  • Telerik
  • Css
  • Expressionengine
  • Lead Nurturing
  • Lead Scoring
  • Emailonacid
  • Email Marketing
  • Active Server Pages (Asp)
  • Asp
  • Pardot
  • Litmus
  • Mysql
  • Javascript

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Carrie Taylor — Marketing Automation Manager at Crowe in Grand Haven, MI, US | Unifers