Carrie Hannigan Kaiser

About Carrie Hannigan Kaiser

As an award-winning marketing executive, I bring expertise in driving revenue growth, brand preference, and product adoption across global markets for Fortune 100 technology companies. I specialize in developing and executing integrated B2B and consumer marketing strategies that align with business objectives and deliver measurable impact.Known for crafting multi-channel, full-funnel programs, I consistently generate strong ROI, elevate customer engagement, and strengthen brand positioning. My experience spans both agency and in-house roles, enabling me to align messaging, establish category leadership, and accelerate growth in competitive markets. I am equally committed to building high-performing teams, fostering cross-functional collaboration, and promoting leadership cultures that empower people to succeed.Please review a few of my top career highlights below: Lead marketing team for the AI PC Commercial business across revenue enablement, product launches, GTM including “Forrester awarded” integrated content engine for Intel’s largest business unit Expanded marketing scope to lead enterprise-wide co-marketing strategy with Microsoft and HP at Intel Corporation; managed millions of dollars in joint campaign investment and scaled the brand presence and ecosystem reach across commercial and consumer verticals. Maximized business impact through jointly branded value propositions. Grew key global accounts to a multimillion-dollar portfolio at Wunderman Thompson, managing Microsoft, Lenovo, IBM, PayPal, and T-Mobile relationships across multiple business units. Generated millions of dollars in new business wins, leading strategic pitch initiatives and cultivating executive-level relationships across enterprise clients. Produced Microsoft’s largest global commercial marketing initiative and integrated the campaign in 68 days, delivering measurable ROI, brand growth, and stakeholder alignment. Generated millions of dollars in new revenue and lowered costs by 7X per engagement in US media for B2B products. I am excited to expand my professional network and encourage you to connect here or via email (c••••••••@live.com).AREAS OF EXPERTISE Brand DifferentiationStrategic Vision AlignmentGlobal Marketing OperationsGo-to-Market (GTM) InitiativesStrategic Planning & ExecutionBudgeting and P&L Management Team Leadership & Development Customer & Corporate CommunicationsEvent, Experiential, & Product Marketing Business Development & Product Launches

Experience

1. Gm, Ai Product Marketing

   Intel

   Apr 2021 — Present

   GM leading the team charged with world class marketing strategies across product, channel, integrated and partner marketing globally for the Intel AI PC commercial business and Partner Marketing business.

Education

• University of Dayton

  Master's of Arts | Organizational Communication

• University of Dayton

  Bachelor of Arts | Communication Management

• Harvard Business School Online

  Study of Disruptive Strategy

Skills

• Lead Generation
• Integrated Marketing
• Management
• Digital Marketing
• Mobile Marketing
• B2b
• Direct Marketing
• Mobile Devices
• Strategic Partnerships
• Leadership
• Marketing Management
• Product Launch
• Product Marketing
• Social Media Marketing
• Marketing Strategy
• Digital Strategy
• Crm
• Demand Generation
• Customer Relationship Management (Crm)
• Marketing
• Global Marketing
• Strategy
• Online Advertising
• B2b Marketing
• Social Marketing
• Marketing Communications
• Multi-Channel Marketing
• Advertising