Carrie Goggans

About Carrie Goggans

Hello and welcome to my profile! I\'m a passionate marketer with a colorful journey that started in the bustling world of film and television production. This early career gave me a unique understanding of how to captivate audiences, an art that\'s proven invaluable in my current role.My path took an exciting turn into automotive marketing, where I honed my skills in creating compelling brand narratives and driving consumer engagement. The fast-paced nature of this industry was invigorating, helping me sharpen my adaptability and strategic thinking.Today, I\'m proud to be part of A Little Bird, a cutting-edge experiential marketing agency specializing in unforgettable sampling experiences, events, and high-impact stunts. We have one simple mission: create remarkable experiences that connect brands with their target audience.In my journey here, I\'ve climbed from an account director to a leadership role, collaborating with some of the brightest minds in marketing along the way. With each rung of the ladder, my love for what we do has only grown stronger.Now calling Atlanta home, I\'m a proud member of the local community and always excited to connect with fellow marketing enthusiasts in the area. And as a self-professed coffee connoisseur, I\'m on a perpetual quest to find the best coffee shops in the city. If you have a recommendation or just want to chat marketing, I\'d love to hear from you!At A Little Bird, we\'re stirring up the marketing mix and shaking things up, one phenomenal experience at a time. So, if you\'re intrigued by innovative marketing that truly makes an impact, let\'s connect.

Experience

1. Vice President Client Services

   A Little Bird

   Nov 2021 — Present · Atlanta, GA, US

   Strategic leader for this brand engagement agency, propelling major brands to prominence in crowded marketplaces.Build impactful relationships with clients, contributing to the success of numerous marketing campaigns and projects. Fuel brand engagement and foster memorable consumer interactions across projects of all sizes, igniting a buzz of brand awareness and engagement, and leaving a lasting impression. Manage multimillion-dollar projects, ensuring seamless execution and surpassing client expectations, all while overseeing a diverse team of contractors, freelancers, and dedicated staff. Spearheaded the development of mentoring programs, performance reviews, and growth opportunities, fostering an environment of support and balance for my team. Developed scalable marketing campaigns generating significant brand awareness, engagement, and consumer impressions across numerous events and brands. Collaborated with the New Business Director to develop creative pitches that aligned with budget constraints, ensuring proposals were both innovative and achievable. Consistently received rave reviews and nurtured long-term partnerships through regular client surveys, including a successful 7-year relationship with Harman Audio. Established various processes and policies within the company, including weekly meetings, onboarding procedures, budget templates, reconciliation documents, growth charts, and quarterly review documents, resulting in improved efficiency and streamlined operations. Clients include: Yasso, Core Brands, E&J Gallo, Fulfil, ONE Brands, JBL, Mark Levinson, Bang & Olufsen, Hydrant, Kazoo, Rambler, Remedy, ZYN, Tone It Up

Education

• The University of Georgia

  Telecommunication Arts, Telecommunication Arts

  2005 — 2009

Skills

• Reality
• Screenwriting
• Production Managment
• Broadcast Television
• Dvd Studio Pro
• New Media
• Video
• Broadcast
• Final Cut Studio
• Reality Television
• Video Editing
• Video Production
• Producing
• Documentaries