Carrie Donahue
Managing Director, Financial Services Vertical @Marketbridge
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WORK HISTORY
Managing Director, Financial Services Vertical @Marketbridge
Lead the Financial Services vertical at a go-to-market consultancy and creative agency focused on growth strategy, marketing modernization, and enablement. Serve as strategic advisor to CMOs and executive teams across insurance, retirement and investment sectors — helping them scale marketing performance, enable AI readiness, and align data, tech and talent around shared outcomes- Partner with marketing, data and IT leaders to improve access to high-quality data sets, enabling smarter segmentation, real-time personalization, and foundational AI use cases- Lead open enrollment and go-to-market strategies that improve participation, conversion, and ROI across channels- Develop capability assessments and agile operating models that help marketing teams prioritize investment and accelerate transformation- Author research on high-performing marketing organizations, sales-marketing alignment, and performance measurement — featured in CMO briefings and industry forums
EDUCATION
University of Virginia Darden School of Business
Advanced Leadership Program
Averett University
Master of Business Administration (MBA)
Loyola University Maryland
Bachelor of Arts (B.A.)
Katholieke Universiteit Leuven
Study Abroad
ABOUT CARRIE DONAHUE
I build and lead modern marketing organizations by integrating brand strategy, creative…
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