Carrie Deshaw

About Carrie Deshaw

Deliver profitable sales growth through innovative, energetic, results-oriented…

Experience

1. Director of Sales

   Nonni's

   Jan 2018 — Present · Nashville, TN

   Delivering innovative, agile sales leadership for PE-backed Nonni\'s Foods, with a focus on driving growth in new and existing channels. Own relationships and work directly with all customers, except for US Grocery and Airlines. • Revamped unprofitable airline businesses into a profitable offering, obtaining contract from large commercial carrier that increased sales from $25K to $955K in 2022.• Implemented effective procedures and training, resulting in upgrading Starbucks’ Ethical Audit score from a B to an A rating and extends Nonni’s certification for 3 years. • Increased Food Service bulk item sales by 178% and generated 14MM impressions by partnering with Staples.com using Nonni’s Biscotti as the exclusive National Coffee Month Official Snack.• Increased company\'s Amazon share by 1.5 pts in Q4, and grew sales by 263% in 2023 by gaining control and access of trademarks in Amazon Brand Registry, and earning Project Zero enrollment from 90% success rate on counterfeit removals. • Assumed additional responsibility after two Sales re-organizations in 2022, including Mid-West Grocery and Kroger, drove 22% sales growth, highest for the sales organization, which helped make up for gaps in other areas.• Pioneered use of the “Go to Model” (GTM) for customer acquisition, diagramming target prospects, resulting in a tiered, opportunity-based customer strategy. Built policies and procedures for distributor and national broker.

Education

• Loyola University Maryland

  MBA

• Kent State University

  Bachelor