Carrie West
Marketing and Communications | Enterprise Brand Executive | Strategic Growth Leader | Category Builder and Challenge Chaser | Board Director | MBA
- Role
- Vice President Marketing at EmployInsure
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Carrie West
Senior marketing executive with 15+ years of experience leading integrated brand, communications, and product marketing strategies across B2B and B2C industries - including hospitality, healthcare, SaaS, financial services, and consumer brands. My leadership style blends creativity with analytics. I embrace technology to scale performance marketing programs, streamline operations, and maximize ROI. Known for building marketing functions from the ground up and fostering collaborative, high-performing cultures. I can impactfully steer in fast-paced, highly regulated, and matrixed organizations.Strengths:*Clarity in Complexity – distilling challenges into clear strategies that cut through noise and drive growth.*Vision Into Action – turning big-picture goals into integrated go-to-market programs that deliver measurable results.*Tech-Savvy Storytelling – blending creativity, data, and modern tools (CMS, marketing automation, AI-assisted content, social publishing) to engage audiences at scale.*Bridge Builder – trusted advisor to CEOs, GMs, boards, and cross-functional teams; aligning diverse stakeholders toward common goals.*Growth Driver – proven track record of increasing revenue, customer loyalty, and long-term brand equity across B2B and B2C sectors.*Culture Shaper – building high-performing teams and marketing functions from scratch, fostering accountability, collaboration, and innovation.
Experience
Vice President Marketing
Nov 2025 — Present
Demand Generation & Growth Strategy:Deliver on the end-to-end demand generation strategy, building multi-channel programs that drive qualified pipeline across client segments. Ensure tight alignment with Sales and Product to optimize funnel performance.Integrated Campaign Leadership:Oversee integrated campaigns across email, paid media, social, webinars, and partner channels. Strengthen targeting, segmentation, and messaging to accelerate engagement and conversion.Brand, Content & Thought Leadership:Direct development of strategic content and narratives that communicate our value and efficiency. Elevate brand authority through thought-leadership initiatives.Marketing Automation, CRM & Funnel Ops:Optimize marketing automation workflows and nurture programs to improve engagement and accelerate movement through the funnel. Partner to develop scoring models and attribution.Digital Experience, Website & SEO:Own the website and digital ecosystem, ensuring strong UX, content relevance, and SEO performance. Drive improvements that increase organic visibility and inbound growth.Sales Enablement & Revenue Alignment:Equip Sales with high-impact decks, vertical assets, and co-branded tools. Lead ongoing product and market communications that support retention and expansion.Analytics, Insights & Reporting:Deliver clear performance insights on pipeline contribution, channel ROI, and funnel efficiency. Identify optimization opportunities to refine targeting and investment decisions.Team Leadership & Organizational Development:Recruit, mentor, and lead a high-performing marketing team. Champion a culture of clarity, creativity, accountability, and cross-functional alignment.
Education
California State University-Sacramento
BA, Mass Media Communications
California State University-Sacramento
Master of Business Administration (MBA), Executive Management
2015 — 2017
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