Carrie Costabilo
- Role
- Senior Product Marketing Manager, Mobile Products at Zebra Technologies
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Carrie Costabilo
A results driven Product Marketing Manager that posses the innate ability to translate…
Experience
Senior Product Marketing Manager, Mobile Products
Apr 2012 — Present
Customer Value - Understands the markets and applications for assigned products. Defines customer needs and business issues and articulates product value propositions in the context of customer needs. • Project Leadership – Global Execution Management – Supports the delivery of all aspects of the product launch process and go-to-market strategy on a global basis. Coordinates cross functionally to execute. Manages, facilitates and delivers product marketing collateral and product sales tools. • Product Marketing Strategy – Uses inputs from corporate goals and market research as well as regional execution expertise to form realistic and achievable product marketing plans on a global basis. Understands regional capabilities and readiness to execute. Creates the global product marketing strategy for a product line including the creation of value propositions, product positioning, messaging, go-to-market approach, competitive analysis, and identification of target markets. • Global Competitive Analysis - Closely monitors and analyzes the competition and presents competitive analysis to senior leadership. Conducts product positioning analysis to understand product gaps. Performs competitive product level analysis including competitive pricing analysis to quantify price position. Conducts win/loss analysis. • Product Definition - Works jointly with engineering, product management, global marketing, regional marketing and sales organizations to supply the product development process with the market roadmap, actively participating in defining product requirements. Serves as the Global Marketing representative for the PACE process.
Education
L’Universite d’ Aix-en-Provence
International Business and Economics
1995 — 1995
American University of Paris
International Business, Marketing, French
1996 — 1996
Penn State University
Bachelors, Marketing, International Business, Economics
1992 — 1997
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.