Carrie Bartholomew
VP, Engagement Strategy at Ogilvy Health
- Role
- VP, Engagement Strategy at Ogilvy Health
- Location
- Winchester, MA, US
- LinkedIn followers
- 500 followers
About Carrie Bartholomew
Experienced marketer with specialization in Omnichannel, Customer Experience, CRM & Loyalty. I love making connections in a customer journey then pulling insights through in messaging and engagement across channels that drive conversion and loyalty. I believe that everything is driven by asking the right questions of research and data to drive seamless customer experiences. For me, marketing success depends on taking the time to understand the people we\'re trying to engage and treating them as individuals.Proven experience on the commercial marketing side and well as the agency side across a wide range of pharmaceutical indications, retail industries, and well-known clients. I have lead teams and mentored others. I strive to be constantly evolving my skillset.Notable pharmaceutical companies I\'ve marketed for include: AstraZeneca, Sanofi/Genzyme, Takeda, EMD Serono, Covis Pharma, SpringWorks, ZoetisI\'ve also lead successful loyalty and CRM programs for well-known brands like: Lysol, Airwick, Mucinex, Stop & Shop, Cirque du Soleil, GEOX, IKEA, David\'s Tea
Experience
VP, Engagement Strategy
May 2025 — Present
Education
Clark University
BS, Business Management
Skills
- Marketing Strategy
- Crm
- Lead Generation
- Database Marketing
- Mobile Marketing
- Dtc
- Web Analytics
- Integrated Marketing
- Direct Marketing
- Direct Mail
- Analytics
- Interactive Marketing
- Digital Strategy
- Email Marketing
- Digital Marketing
- Multi-Channel Marketing
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