Carrie Zigbuo
Senior Marketing Manager @IGT
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WORK HISTORY
Senior Marketing Manager @IGT
Formulate strategic direction and vision of the Tennessee Lottery’s marketing and sales organization and develop product roadmaps and project plans which encompass CRM, Content, Social, SEO, New Products, and KPIs.• Responsible for the interactive marketing plan, achieve revenue objectives by improving the effectiveness on the channel and expanding the portfolio of products and content offered in order to run a best-in-class program.• Manage all interactive program activity and metrics, looking for ways to improve site management and support by improving the user experience and increasing the efficiency and effectiveness of business processes.• Serves as liaison between organization and the client to maximize sales based on analysis, tracking and historical data.• Administers secondary research supporting strategic marketing concepts, new business development and sales projections of new and existing products.
EDUCATION
University of Dayton
Bachelor of Business Administration (B.B.A.)
ABOUT CARRIE ZIGBUO
Highly creative marketing professional with many years of experience working with and for…
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