Carrie Watts

Founder Consultant @Crux Football

I advise across the sports, venture, and media ecosystem—building strategic partnerships that connect elite athletes, VCs, startups, and storytellers-Structure and facilitate equity-based collaborations between athletes and early-stage companies, including advisory roles and long-term brand alignments-Lead brand strategy and partnership development for Tech Futures Summit, aligning innovative tech companies with voices in sport and entertainment-Consult on sports-focused documentary and media projects, supporting development, positioning, and partnership strategy-Provide strategic matchmaking and deal support for VCs and founders looking to tap into the power of athlete-driven storytelling and influence-Serve as a thought partner for athlete representation teams, helping expand revenue and visibility beyond traditional endorsement models