Carrie Toomey

Art Director in the Marketing and Communications Office @Marywood University

Marywood University, PA

Creative design oversight for all Graphic Design requests from campus. Coordinate and supervise the execution and delivery of graphic design requests from campus via “Start a Project” online form; execute the design and coordinate the printing of all major University publications. Art Director of Marywood Magazine. Responsible for the design and production of this University flagship publication. This includes creative and organizational layout with the Editor, arranging photo shoots, cover design, entire layout of the publication, and fulfilling all printing and mailing processes. Responsible for the content of the University’s Graphic Standards. Supervise the development of graphic brand elements for web use by the University. Supervise the university-wide usage of the Marywood graphics standards for print materials, and keep Graphics Standards Manual updated to reflect desired improvements and changing usage. Responsible for the creation and management of the University Athletics Graphic Identity.Create content for University blogs. This recent marketing initiative is geared toward prospective students and their influencers (parents, teachers, guidance counselors, other peers) and supports enrollment marketing efforts. Content creation includes written accounts, photos, videos, and infographics. Creative Design Assets Management. Supervise the organization of electronic and physical design elements (photography, art) as well as samples of every printed product in the files and computer storage systems in the Marketing & Communications Department. Coordinate and supervise the design, posting and maintenance of all official on-campus and off-campus Marywood banners and on-campus outdoor maps. Supervise Graphic Designer and Graduate Assistant

Franklin & Marshall College

Bachelor's degree, Fine and Studio Arts