Carrie Stern Rathod
P&G Brand & Business Builder | P&L Leader | Sales & Marketing VP | Digital Commerce & Performance Marketer | Capability Builder | Innovation Leader | General Manager | Operations Leader
- Role
- Senior Brand Director - Glad (P & G Clorox Joint Venture) at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Carrie Stern Rathod
Strategic leader with a strengths in leading teams to success in challenging and ambiguous business situations, idea and business model development, and turning data and insights into business-building action. 22 years experience across multiple brands, categories and organizations. A proven track record in developing strategy, leading and inspiring diverse teams, and delivering product and commercial innovation.
Experience
Senior Brand Director - Glad (P & G Clorox Joint Venture)
Jun 2022 — Present · Oakland, CA, US
Lead Glad Trash and Food Protection Marketing and Operational Leadership in the \"Studio Leader\" Role. Responsibilities include Brand Strategy, Demand Planning inclusive Advertising and Media Planning (>$50M budget), Business operations and operational leadership, Commercial/Go-to-Market Thought Leadership, Customer Joint Business Planning, Long-Term Financial planning.
Education
University of Wisconsin-Madison
MBA, Marketing
2003 — 2005
Marquette University
BA, English
1993 — 1997
Skills
- Customer Insight
- Integrated Marketing
- Copywriting
- Marketing Research
- Leadership
- Entrepreneurship
- Global Marketing
- Competitive Analysis
- Marketing
- New Business Development
- Market Research
- Shopper Marketing
- Digital Marketing
- Management
- Advertising
- Brand Equity
- Product Development
- Marketing Management
- Market Analysis
- Brand Architecture
- Brand Management
- Cross-Functional Team Leadership
- Brand Development
- Segmentation
- Marketing Strategy
- Fmcg
- Marketing Communications
- Trade Marketing
- Consumer Products
- Market Planning
- Product Marketing
- Product Innovation
- Strategy
- Promotions
- Consumer Behaviour
- Social Media Marketing
- Product Management
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