Carrie Oehm
Social Media Lead @Fulwell Entertainment
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WORK HISTORY
Social Media Lead @Fulwell Entertainment
Lead end-to-end social strategy and execution across global brand partners, professional leagues, and athlete-led properties, managing social campaigns from briefing through performance reporting.Partner with agency and internal creative teams, from Robot, Fulwell, & UNINTERRUPTED, to deliver social-first content with elite athletes and creators that balances brand goals, cultural relevance, and platform-specific storytelling.Produce and direct coverage for high-profile events, activations, and live moments, capturing premium content with talent and maximizing reach across ecosystems.Collaborate closely with talent teams to drive creator outreach, briefing, and seamless multi-channel content rollouts.
EDUCATION
Wilfrid Laurier University
Honours Bachelor of Arts , Communications
College of Sports Media
Diploma in Television and Radio Sports Broadcasting, Sports Broadcasting
Professional Speakers Federation
Speech Mastery Course
ABOUT CARRIE OEHM
For over 13 years, I\'ve built my career as a social leader and brand-builder, creating high-impact campaigns where sports, media, and culture connect. I started my journey in sports storytelling as an associate producer and story editor at TSN and Sportsnet before taking on a key role in launching the social presence for the innovative sports media company, The GIST, and helping it scale.Today, in the agency world, I use this expertise to craft and lead global social campaigns for brands like Google, Nike, and more. I manage the entire content lifecycle, from initial strategy to final reporting, and specialize in developing compelling social content for a wide range of talent. I\'ve had the privilege of working with top-tier athletes like Jimmy Butler, Giannis Antetokounmpo, Lando Norris, A\'ja Wilson, and Trinity Rodman, along with global stars and creators like Quavo, the Jonas Brothers, and Druski.Everything I do is driven by a core belief: the most powerful stories in sports are the human ones. My passion for storytelling, advancing women\'s sports and my deep understanding of the social media landscape fuel my work to bring authentic, athlete-first narratives to life.
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